.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in equity capital each year, have actually reared nearly $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That stagnation is due to market concentration, enhanced regulative stress, as well as economic uncertainties.ADWEEK spoke with five VCs that continue to invest in adtech business, in spite of these challenges, about what they are trying to find as well as what they stay clear of. Perhaps unsurprisingly, these clients are targeting options in privacy-focused innovations and industry-specific locations including hooked up TV.